| Feature | Advantage | Benefit |
| TaylorMade Launch Control (TLC) Technology | Provides the f reedom to reposition weight in the clubhead to create six sets of launch conditions | Gives the player the ability to optimize trajectory to maximize distance |
| 4 TLC Cartridges and 4 TLC Ports | Creates the ability to reconf igure 24 grams out of 48 grams of discretionary weight in the r7 quad clubhead for ideal CG placement, resulting in different horizontal and vertical launch conditions | Gives the player the ability to shape shots and choose their trajectory, increasing accuracy and workability |
| Super-Thin Wall Casting Technology | An exclusive production process that allows us to create clubhead walls that are 20% thinner, saving more than 20 grams of weight | Players can move weight to improve overall performance based on their personal swing needs |
| Inverted Cone Technology (ICT) and Pull-Face Technology | Expanded COR Zone; more efficient use of structural weight; and a lighter clubface | Greater ball velocity on off-center hits resulting in consistently longer drives; saved weight is used to enhance the performance of TLC |
| M.A.S.2 7-65 Graphite Shaft | Low torque, medium-high kick point | “ Player’s” shaft that performs best at medium-to-high swing speeds; low torque enhances control |
| Inverted Cone Technology (ICT) | Dramatically expands the portion of the clubface that delivers high COR | Consistently longer drives |
